Behind the scenes with Maloup

Sadrine Backer, founder of children's e-shop Maloup, shares her favourite online addresses with us. Meet the creator who makes children's dreams come true...

Nettement Chic (NC): When did you start your e-shop?
Sadrine: Maloup started in 2003.

NC: Describe your e-shop in a few words.
Sadrine: Maloup takes classic, timeless designs and revisits them with contemporary colours and fabrics. Maloup uses materials that are luxurious (merino wool, cotton, cashmere…) but also very comfortable, allowing your children to go with the flow of the seasons. Our summer 2013 collection features bright and pastel colours and fine details embroidered by hand to accentuate the fineness of every piece.

NC: What was your last online purchase?
Sadrine: A coloured linen pillow case from Caravanne.

NC: What is your favourite e-shop?
Sadrine: Serendipity, for its vintage furniture, decor, colours, creativity, its inspiration for children’s bedrooms, offices, bathrooms, and the originality of the pieces it offers.

NC: What is your favourite blog?
Sadrine: ByLalée, because it helps me understand digital communication, which everyone keeps telling me I ought to get into!

NC: What is your chic secret?
Sadrine: Simplicity and quality.

NC: What is your definition of chic?
Sadrine: A big cashmere blanket that I can curl up in to keep myself warm.